Elevate your career with ADHA® and ACCLEAN® by Henry Schein’s exclusive webinar series designed for ambitious dental hygienists ready to develop essential business and leadership skills to enhance your current practice or fuel your entrepreneurial journey.
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BUSINESS DEVELOPMENT & ENTREPRENEURSHIP
Empowering You Webinar Series
ADHA Members $25 per event • Nonmembers $40 per event
Register for each webinar separately. Must complete all 4 for certificate.
The Empower You webinar series is a business development and entrepreneurship program designed specifically for dental hygienists at every stage of their journey—from those who have never considered entrepreneurship, to those exploring the idea, to those ready to grow an existing venture.
This step-by-step series provides a practical, “how-to” roadmap focused on building real-world skills in branding, marketing, financial management, and communication. Participants will gain the confidence and tools needed to create new opportunities, generate additional income, and take control of their professional future.
Attend all four webinars to earn a Certificate in Business Development. Each webinar is also available individually.
Phase 1: Start With Clarity
→ Define your value, vision, and opportunities
Phase 2: Build Your Foundation
→ Create visibility, credibility, and presence
Phase 3: Turn Ideas Into Income
→ Take action and build revenue streams
Phase 4: Lead & Sustain Growth
→ Influence, lead, and scale your success
By the end of this series, you will have a clear plan, a visible presence, and actionable steps to grow your career and income
Define Your Path – From Clinician to Entrepreneur
Date: Wednesday, May 27
Time: 6:00 PM – 7:30 PM CT
Duration: 90 minutes
CEs: 1.5
Speaker: Anne Duffy, CEO & Founder Dental Entrepreneur Media
Dr. Namrata, CEO & Founder of NamNR Pro
This introductory session features two dynamic perspectives on career growth beyond the operatory. Anne Duffy shares her personal journey from dental hygienist to successful entrepreneur, outlining the key business fundamentals that helped her grow—marketing, communication, financial awareness, and relationship-building.
Dr. Namrata builds on this foundation by introducing practical strategies for expanding your career, strengthening your professional profile, and identifying opportunities to generate additional income—without leaving clinical practice.
Together, this session provides both inspiration and structure, helping participants understand what’s possible and how to begin.
- Describe the foundational components of building a business or entrepreneurial career
- Identify key skills including marketing, communication, and financial awareness
- Explore pathways to generate additional income beyond clinical practice
- Recognize practical first steps to begin an entrepreneurial journey
Marketing How-To – Build Visibility and Get Found
Date: Wednesday, June 3
Time: 6:00 PM – 7:00 PM CT
Duration: 60 minutes
CEs: 1.0
Speaker: Kristin Leavitt, Solutions Consulting Engineer, Henry Schein One
This session focuses on the practical side of marketing—what to do, where to start, and how to be effective. Participants will learn step-by-step strategies to build visibility, attract patients or clients, and position themselves or their business for growth.
From optimizing your online presence to leveraging social media and digital tools, this session breaks marketing down into clear, actionable tactics that can be implemented immediately.
- Identify key digital marketing channels for visibility and growth
- Apply best practices for websites, reviews, and social media
- Develop clear calls-to-action that drive engagement
- Understand how to position a brand to attract opportunities
StaySharp: From Scaler to Startup
Date: Wednesday, June 10
Time: 6:00 PM – 7:00 PM CT
Duration: 60 minutes
CEs:1.0
Speaker: Michelle Kruse, RDH, Founder of StaySharp, LCC
Discover how decades of clinical knowledge and skills has transformed a borrowed idea into a successful dental instrument sharpening business. After years of firsthand experience with the challenges of dull instruments and no time to sharpen in clinical set-up, the demand for precision was unmistakable. There had to be a better way to provide comfortable patient care without sacrificing valuable appointment time and clinician fatigue. You’ll hear the entrepreneurial story behind StaySharp and learn the essentials of starting your own LLC. Business strategy topics include choosing a branding structure, navigating the LLC process, setting up pricing and services, marketing to dental professionals, creating efficient workflow schedules, and building a loyal client base. Michelle combines her clinical expertise with a practical, sometimes humorous, real-world approach from the development of StaySharp to educating and assisting dental professionals to stay efficient, effective and always StaySharp.
- Identify essential components of starting a sharpening business and the WHY.
- Explain marketing and branding strategies for dental client growth
- Discuss systems for workflow, scheduling and client management and retention
- Assist and educate dental professionals for efficiency and effectiveness
Leading with Influence – Communication for Growth
Speaker: Monica Gonzales, Henry Schein
Success in business requires strong communication and leadership skills. This session focuses on how to effectively communicate your value, influence others, and build meaningful professional relationships.
Participants will learn how to lead with confidence, navigate conversations with stakeholders, and position themselves as trusted professionals—whether within a practice or as business owners.
- Develop communication strategies that build trust and influence
- Identify techniques for effective leadership in professional settings
- Strengthen relationship-building skills with stakeholders and partners
- Apply communication tools to support long-term business growth
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THANK YOU ACCLEAN® BY HENRY SCHEIN
The Empower You webinar series is made possible by the generous support of ACCLEAN® by Henry Schein. Invested in the professional growth of dental hygienists!
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The American Dental Hygienists’ Association is an approved provider of dental continuing education as recognized by the Dental Board of California, Provider #5238.