Want to reach leaders in oral hygiene? This is the place.
Ready to expand your reach? As the largest national association dedicated to the dental hygiene profession, ADHA represents the interests of nearly 226,000 registered hygienists in the United States championing optimal health for all. Just as dental hygienists work tirelessly for patients, ADHA works to unite and empower hygienists at every stage of their career, students included.
ADHA offers Advertising and Sponsorship opportunities designed to meet a variety of marketing needs and budgets. Learn more about some of the high-impact options our partners enjoy. Have an idea you don’t see in the list below? Let’s have a conversation and work on shaping a custom solution that will support your goals and bring value to our amazing RDH community.
Advertising
Online, print, digital ad, email campaigns and the renowned Journal of Dental Hygiene. Explore the range of advertising options with ADHA! Find details on the opportunities listed below.
Advertising Media Kit in development!
Promote your product or company on our brand-new, user-friendly ADHA.org website. Various website placement opportunities exist for your brand, from a dedicated landing page or home page carousel to various advertising units across this active site. Ads do not appear on CE or member login pages.
Audience: Oral health professionals
Impressions: 25,000 users a month; 140,000 monthly impressions in the United States
Space Available: Various
Investment: Custom based on placement, duration and share of voice
ADHA Annual Conference is North America’s most-respected dental hygiene meeting and educational forum. Partner with the ADHA in this premier meeting and make a plan to incorporate the ADHA’s Annual Conference into your organization’s advertising program.
Audience: 1,500 registered dental hygienists from across the country, 73% of whom play a role in their patients’ purchasing decisions. Dental hygienists are the first touch-point for the patient and therefore they are the key influencers for product purchasing.
Opportunities include:
- ADHA24 event website banner advertising
- Onsite printed program guide
- Exhibitor Spotlight email
The Journal of Dental Hygiene (JDH) is the premier, peer-reviewed scientific research publication for dental hygienists looking for the latest information and research to assist them in making evidence-based treatment decisions. Advertising opportunities are available on the Journal’s website, and submissions must adhere to advertising standards prescribed here.
Audience: 22,000 ADHA members + paid subscribers
Impressions: 25,000 per month
Frequency: Publishes 6x a year
Space Available: (3) Banner ad positions
Per month fee, 50% share of voice
Update is ADHA’s bi-weekly e-newsletter distributed to 22,000 professional and student members across the country. Members look forward to this digest of events, reminders, education announcements, RDH happenings and more. Sponsor branded content for a single, or multiple issues, along with your images and custom trackable link.
Audience: 22,000 professional and student ADHA members
Open rate: 47.9%
Frequency: Every other Wednesday
Space Available: (2) Banner ad positions or (1) Content block
Discount offered for multiple placements.
Thursdays are for ADHA dedicated eBlasts. You own 100% share of voice with this email dedicated to your content, deployed to an engaged RDH audience that looks to ADHA for the latest and greatest in the industry. Custom segmentation available by geographic or industry target groups.
Audience: Up to 22,000 professional and student ADHA members
Open rate: 47.6%
Frequency: Twice a month on designated Thursdays
Space Available: 100% dedicated email; up to 500 words, three images, custom URLs (subject to ADHA approval)
For advertising details, pricing and to reserve your placement, contact Tim Waddill, ADHA Ad Sales, at [email protected] or (214) 396-6780.
Sponsorship
ADHA Sponsorship opportunities are crafted to help build awareness, reach our member network, foster thought leadership, and associate your company and brand with informative and positive experiences. Sponsorship opportunities are virtually limitless. We will start with your organization’s goals and guide you to the solution that fits, or create a custom package just for you!
To explore sponsorship opportunities or a corporate sponsorship relationship with ADHA that can help you achieve your goals, contact [email protected].
Bring your content and expertise to build a course in ADHA’s dynamic CE Smart online platform. You’ll partner with ADHA’s Education and Research Team to develop meaningful content to share with the RDH community that might feature your key opinion leader(s), research, product innovation, career insights, and more. Your branded course will be promoted to dental hygienists nationwide, and available in a searchable format for consumption by both ADHA members and nonmembers alike. Courses will award CE to attendees, based on content eligibility.
Audience: Available to all dental hygienists nationwide (to ADHA’s database of 150,000+)
Exposure: Comprehensive marketing support would include email promotion, social media and featured on ADHA.org
Duration: Marketing would announce course launch, and course would remain available on-demand for 12 months
Investment: $5,000 per course
Dental hygienists love webinars. Many states consider live webinars acceptable for the “live CE” licensure requirement, so this popular sponsorship allows you to feature your content both live for the initial presentation and also hosted for on-demand viewing within our CE Smart platform. You’ll collaborate with our Education and Research Team to design the webinar based on your thought leadership goals. Options include being able to lend support to an ADHA-designed and -presented webinar OR for you to feature your presenter(s) of choice. Courses will award CE to attendees, based on content eligibility.
Exposure: Comprehensive marketing support would include email promotion, social media and featured on ADHA.org
Duration: Marketing would announce course launch, and course would remain available on-demand for up to 24 months
Investment: $5,000-$7,500 based on level of sponsor-provided content, length, and featured presenter(s)
Turn the ADHA community into a potential research panel for your online or in-person data collection. Depending on your objectives and desired audience, ADHA can partner with you to design a survey or conduct facilitated groups. The Education + Research team can assist with design, collection and analysis to deliver important insights for your product, survey, education or research objectives.
Target audience, survey design, deployment and marketing plans, and data collection are customized for each Research Study. Custom research surveys start at a $5,000 investment.
Get on the grid with access to ADHA’s Instagram, Facebook, LinkedIn and Twitter followers. Sponsor a single post, or a series, and engage with this active community. You provide the content and imagery/video, and ADHA will approve and deploy on your behalf on our channels. Want to really make a splash? Ask us about a Social Media Takeover, that gives you prominent exposure by taking over a multitude of cross-channel posts or stories on a single day!
Audience: Varies per channel. (Facebook = 90,000; Instagram =18,000; LinkedIn = 15,000; Twitter = 10,000)
Frequency: Varies, ranges from single post/single channel to comprehensive multi-part campaigns
Investment: $3,500+
Feature your sponsored content in the Journal of Dental Hygiene (JDH)! JDH is the premier, peer-reviewed scientific research digital publication in dental hygiene. ADHA members and subscribers count on JDH to help them make evidence-based treatments and to find the latest innovations in the field. Your sponsored manuscript would go through JDH’s peer-review process, resulting in an invaluable tool for your team with the JDH masthead and inclusion in an upcoming issue.
Audience: 22,000 ADHA members + paid subscribers
Impressions: 22,000 a month
Frequency: Publishes 6x a year
Space Available: (1) sponsored article accepted in each issue
Investment: $5,000 per manuscript
Hygienist Hub is our new content center for all-things-dental-hygiene. This is where you’ll find the latest news, product releases, public health updates, research and thought leadership. Don’t miss this opportunity to share your information with the active RDH community. The new online mega-blog will be searchable and sortable by content area.
Audience: Facebook (89,129 Followers); LinkedIn (24,008 Followers); Instagram (23,888 Fans & Followers); Included in ADHA Update to 22,000 members with an email open rate of 55.4%
Impressions: 3,100 visitors per month with event counts of about 7,400.
Frequency: Multiple posts throughout the year.
Space Available: No limit
Investment: $2,500 per article
For three+ days, from across the nation, dental hygienists will gather to connect, learn, inspire and celebrate our profession with industry-leading speakers, education sessions, product experiences and incredible social events in New Orleans! Get ready for a Big Time in the Big Easy!
The official ADHA podcast offers several sponsorship levels. As an official sponsor, you can own the content for an entire, ear-catching episode and be a featured guest, or go with announcer-read segments integrated into the episode to promote your product, service or event. New podcasts are released monthly.
Audience: ADHA member and non-member audience
Average Downloads: 800+ per episode
Frequency: (1) episode per month; recorded for on-demand listening
Space Available: :30 announcer read OR full episode sponsorship
Investment: $2,000-$5,000
ADHA Industry Relations Council (IRC) is an exclusive corporate membership for key industry partners that support ADHA in a strategic and visible way. This mutually beneficial partnership supports the organizational vision, goals and missions of both ADHA and its industry partner.
Each year, ADHA recognizes corporate partners that have championed the pillars of the ADHA strategic plan. Through their contributions, these companies have paved the way for dental hygienists to practice at the top of their scope. We proudly recognize the organizations for generously supporting ADHA initiatives that:
- Implement the vision for the profession
- Advance the identity of the dental hygienist
- Exemplify organizational excellence
Membership in the IRC is for 1 calendar year. It is a nonvoting partner membership with benefits extended to a single corporate-designated representative. The IRC program features two participation levels to allow companies of all sizes to enhance their engagement with the ADHA membership. Benefits, based on level of membership, include:
- Meeting & reception between company representatives and a select group of ADHA Board of Directors and staff to discuss topics of mutual interest
- ADHA market research study
- Dedicated e-mail blast to ADHA’s 25,000 members
- Complimentary registration for ADHA Annual Conference
- Invitation to the ADHA’s Annual Conference President’s Dinner
- Recognition throughout the year via logo and acknowledgement placement on the ADHA website, on signage at the Annual Conference, and in conference materials
Membership is available at a Premier ($15,000) or an Associate ($5,000) level. For details on this exclusive and brand-enhancing membership, email us at [email protected]. We look forward to welcoming you!