Joining the ADHA Industry Relations Council positions you as a strategic ally, offering invaluable perspectives that further both your objectives and those of the ADHA, along with its industry affiliates. This collaboration aligns with the vision, aims, and missions of both parties, establishing a mutually rewarding partnership.
As a collaborator, you’ll enjoy priority consideration for sponsorship opportunities and initiatives, alongside exclusive access to cooperative projects and preferential rates on marketing services.
Explore these unique opportunities:
This comprehensive online learning solution combines high-quality continuing education and CE tracking all in one place! The CE Smart catalog includes an ever-expanding selection of over 100 on-demand courses, recorded webinars, and online modules. Courses are free or deeply discounted for ADHA members and CE Smart subscribers and are available for a fee to all interested learners.
Most webinars are available via a recorded link to registrants within 24 hours of the live event. The content is then converted into an on-demand course accessible within the CE Smart catalog.
IRC INVOLVEMENT
Bring your content and expertise to build a course in ADHA’s dynamic CE Smart online platform. You’ll partner with ADHA’s Education and Research Team to develop meaningful content to share with the RDH community that might feature your key opinion leader(s), research, product innovation, career insights, and more. Your branded course will be promoted to dental hygienists nationwide, and available in a searchable format for consumption by both ADHA members and nonmembers alike. Courses will award CE to attendees, based on content eligibility.
STATISTICS
Audience: Available to all dental hygienists nationwide (to ADHA’s database of 150,000+)
Exposure: Comprehensive marketing support would include email promotion, social media and featured on ADHA.org
Duration: Marketing would announce course launch, and course would remain available on-demand for 12 months
IRC BENEFITS
- Hosted content for up to 12-months, accessible by ADHA members and non-members
- Brand inclusion on CE Smart Platform
Investment
Complimentary to IRC Members
Dental hygienists love webinars. Many states consider live webinars acceptable for the “live CE” licensure requirement, so this popular sponsorship allows you to feature your content both live for the initial presentation and also hosted for on-demand viewing within our CE Smart platform.
IRC INVOLVEMENT
You’ll collaborate with our Education and Research Team to design the webinar based on your thought leadership goals. Options include being able to lend support to an ADHA-designed and -presented webinar OR for you to feature your presenter(s) of choice. Courses will award CE to attendees, based on content eligibility.
STATISTICS
Audience: Available to all dental hygienists nationwide (to ADHA’s database of 150,000+)
Duration: Marketing would announce course launch, and course would remain available on-demand for up to 24 months
Viewership: Number of registrants varies based on topic and speaker. Average number of registrants is around 500
IRC BENEFITS
- Hosted content for up to 12-months, accessible by ADHA members and non-members
- Brand inclusion in all marketing materials, i.e.
- ADHA website
- Dedicated emails
- Inclusion in ADHA Update (22,000 members) & Education Newsletter (150,000 members / non-members)
- Social posts: Facebook- 90,000 | Instagram- 19,000
- Post-attendee list of participants
- Inclusion in post-event thank email
- Sponsor remarks at beginning or end of webinar
Investment:
Introducing exclusive dental hygiene certification courses to elevate your practice’s standard of care and enhance team expertise. Stay ahead in dentistry with our comprehensive programs designed for today’s competitive landscape.
Benefits of Certification:
- Enhanced Patient Care: Certified hygienists deliver superior oral health outcomes through advanced skills and knowledge.
- Credibility and Trust: Gain patient trust and attract new clientele with certified professionals, boosting your practice’s reputation.
- Legal Compliance: Ensure compliance with evolving healthcare regulations, reducing the risk of legal issues and penalties.
- Professional Growth: Empower your team with continuous learning and skill enhancement, keeping them up-to-date with the latest advancements.
Choose from single-day workshops or weekend programs tailored to your team’s needs and schedules. Receive hands-on training, expert guidance, and valuable resources to excel in your roles and drive practice success.
EXAMPLES
Our courses are meticulously crafted by industry experts and cover a wide range of topics, including:
- Health & Mental Wellness
- Instrumentation
- Lasers
- Oral Cancer Testing
- Scanners
- Tobacco Cessation
AUDIENCE SIZE
In-person: 50-150
Virtual: No limit
IRC INVOLVEMENT
- Program design in collaboration with ADHA’s Education & Research team to develop content outline.
- Assistance identifying speakers/KOLs.
- Cross promotion of the event
- Product/equipment to support the event, if needed
- Product giveaways, if any
IRC BENEFITS
- Brand inclusion in all marketing materials, i.e.
- ADHA website
- Dedicated emails
- Inclusion in ADHA Update (22,000 members) & Education Newsletter (150,000 members / non-members)
- Social posts: Facebook- 90,000 | Instagram- 19,000
- Post-attendee list of participants
- Up to (3) post-event survey questions
- Inclusion in post-event thank email
- Sponsor remarks at beginning or end of event
- Brand inclusion on statements of credit /certificates
Investment
Starting at $15,000. May increase depending on audience size.
Unlock your dental hygiene practice’s potential with our immersive hands-on training in cutting-edge treatments like Silver Diamine Fluoride (SDF) and Varnish Applications. Tailored for hygienists seeking skill refinement or new techniques, our sessions offer a comprehensive blend of theory and practice to empower you in your daily practice.
In today’s dynamic dental landscape, staying ahead demands more than theoretical knowledge—it requires confidently applying the latest innovations in patient care. Led by industry experts, our hands-on training provides a unique opportunity to master innovative products in real-world scenarios.
Why is hands-on training crucial? Proficiency isn’t just knowing what products to use, but how to use them effectively for optimal patient outcomes. Through interactive workshops and simulated patient experiences, gain invaluable experience and hone your technique under expert guidance.
EXAMPLES:
- SDF training
- Instrumentation
- Varnish application
- 3D printing
AUDIENCE SIZE
In-person: 50-150
IRC INVOLVEMENT
- Collaboration with ADHA’s Education & Research team to develop content outline.
- Assistance identifying speakers/KOLs.
- Cross promotion of the event
- Product/equipment to support the event, if needed
- Product giveaways, if any
IRC BENEFITS
- Brand inclusion in all marketing materials, i.e.
- ADHA website
- Dedicated emails
- Inclusion in ADHA Update (22,000 members) & Education Newsletter (150,000 members / non-members)
- Social posts: Facebook- 90,000 | Instagram- 19,000
- Post-attendee list of participants
- Up to (3) post-event survey questions
- Inclusion in post-event thank email
- Sponsor remarks at beginning or end of event
- Brand inclusion on statements of credit /certificates
INVESTMENT
Starting at $15,000. May increase depending on audience size.
Embrace the future of dental hygiene with our student members. Students have access to a variety of resources that you could participate in or sponsor. Year one of the student membership welcomes these individuals to school and their respected dental hygiene programs. Year two focuses on preparing students for their careers and homing in on their professional skills. Scholarships, Competitions/Awards, and Professional Skill building are the touchstones of this opportunity group.
IRC INVOLVEMENT
With a diverse group of IRC members, this initiative presents an opportunity for each company to gain exposure and brand visibility among our 10,000 ADHA student members. Below are activities tailored with our IRC members in mind, outlining how your company can best fit into the program.
YEAR ONE: WELCOME TO SCHOOL
- Product welcome kit- Up to 5,000 product giveaways to all new students enrolled in accredited dental hygiene program in the United States (Henry Schein/Philips)
- Create a new scholarship to continue help fund students education (All IRC Members)
- Study Tips (Elevate/PDS)
- Standard for Clinical Practice webinar
- In the Loupe Newsletter (All IRC Members)
- Delivered to 10,000 ADHA Student Members
- Frequency: Monthly
- Preview Sample email
- Student Chapter Activities: VIDEO COMPETITION AND AWARDS
- Brand inclusion in all marketing and promotional materials to 10,000 student members. (All IRC Members)
- Preview Sample email:
- Job placement (PDS/onDiem)
- Annual Conference Students Reception (All IRC Members)
- Up to 200 students
- Onsite branding
- Mentor Match
- Brand inclusion on ADHA website
- Opportunity for IRC members to serve a mentor for students
YEAR TWO: GET READY FOR YOUR CAREER
- Product welcome kit- Up to 5,000 product giveaways to all new students enrolled in accredited dental hygiene program in the United States (Henry Schein/Philips)
- Job placement (PDS/onDiem)
- Standard for Clinical Practice webinar
- Online learning / Online resources (PDS/onDiem)
- National Board Review Course
- Resume Building
- Interview Tips
- Career Paths
- Contract Negotiation
- Understanding Employment Benefits
IRC BENEFITS
- Enhance product and brand awareness amongst students and dental hygiene programs
- Brand recognition in ADHA’s student newsletter “In the Loupe”
- Goes out to 10,000 ADHA student members.
- Brand inclusion in all marketing materials, i.e
- ADHA website
- Dedicated emails to ADHA members / non-members
- Inclusion in ADHA Update (22,000 members) & Education Newsletter (150,000 members / non-members)
- Social posts: Facebook- 90,000 | Instagram- 19,000
- Automatic sponsors of the student reception at the ADHA Annual Conference.
- Includes brand inclusion in all marketing and promotional activities.
- Includes list of all students registrants.
- Inclusion in post-event thank you email.
INVESTMENT
$15,000 per IRC company. Equal brand exposure for all participants regardless of areas of participation.
The New Professional engagement is broken up into two years. Year one welcomes new professionals to the workplace while year two assists’ individuals in establishing themselves as working professionals. These individuals have access to a large CE catalog, ADHA’s Insurance Offerings and other learning events.
IRC INVOLVEMENT
YEAR ONE: WELCOME TO THE WORKPLACE
- Product welcome kit- Up to 5,000 product giveaways to all new students enrolled in accredited dental hygiene program in the United States (Henry Schein/Philips)
- ADHA Insurance offerings
- Job placement (PDS/onDiem)
- Online Learning / Online Resources (All IRC Members)
- Direct billing as a practitioner
- What to expect on your first day
- Interpersonal communication
- Recommending products
- Work / Life Balance
- Ergonomics
- Mentor Match
- Brand inclusion on ADHA website
- Opportunity for IRC members to serve a mentor for students
YEAR TWO: ESTABLISHING YOURSELF
- Product welcome kit- Up to 5,000 product giveaways to all new students enrolled in accredited dental hygiene program in the United States (Henry Schein/Philips)
- Annual Conference reception
- Mentor Match
- Education / Online Resources
- CE Smart
- License Renewal
- License Portability
- Certifications
- Career Paths
- Advocating and using your voice
IRC BENEFITS
- Enhance product and brand awareness amongst new professionals entering the work force
- Brand inclusion in all promotional efforts.
- Automatic sponsors of the student reception at the ADHA Annual Conference.
- Includes brand recognition in all marketing and promotional activities.
- Includes list of all students registrants.
- Inclusion in post-event thank you email.
INVESTMENT
Complimentary Equal brand exposure for all participants regardless of areas of participation.
ADHA is proposing the launch of the Corporate Oral Health Innovator Award, a new initiative aimed at championing innovation within the dental hygiene community. This award is part of our ongoing commitment to foster creativity among dental hygienists and industry suppliers.
Concept: Eligible participants for this prestigious competition include companies offering groundbreaking products or services related to oral health treatment or oral health practice management.
We are actively seeking visionary ideas that have the potential to advance our specialty. Whether your innovation is a product that revolutionizes dental hygiene treatment, enhances practice management, improves the patient experience, or presents a unique marketing approach, we invite you to apply.
Application Process: To enter, all participants are required to submit an online entry, complete with a compelling 3-5 minute “elevator pitch” video featuring the innovative minds behind the submission.
IRC INVOLVEMENT
- The IRC and ADHA to develop eligibility requirements for the award.
- Evaluate all entries based on criteria such as uniqueness, originality, functionality, feasibility, and value for dental hygiene practices.
- Select the award winner.
IRC BENEFITS
- Exclusive collection of corporate partners acknowledging the innovative efforts
- Brand inclusion on all marketing materials, i.e. ADHA website, emails, social posts, newsletters, etc
INVESTMENT
Complimentary for non-exclusive sponsors IRC members.
Get on the grid with access to ADHA’s Instagram, Facebook, LinkedIn and Twitter followers. Sponsor a single post, or a series, and engage with this active community. You provide the content and imagery/video, and ADHA will approve and deploy on your behalf on our channels. Want to really make a splash? Ask us about a Social Media Takeover, that gives you prominent exposure by taking over a multitude of cross-channel posts or stories on a single day!
STATISTICS
Audience: Varies per channel. (Facebook = 90,000; Instagram =19,000; LinkedIn = 15,000; Twitter = 10,000)
Frequency: Varies, ranges from single post/single channel to comprehensive multi-part campaigns
INVESTMENT
$3,500 per post (both Instagram & Facebook)
Hygienist Hub is our new content center for all-things-dental-hygiene. This is where you’ll find the latest news, product releases, public health updates, research and thought leadership. Don’t miss this opportunity to share your information with the active RDH community. The new online mega-blog will be searchable and sortable by content area.
STATISTICS
Audience: Facebook (89,129 Followers); LinkedIn (24,008 Followers); Instagram (23,888 Fans & Followers); Included in ADHA Update to 22,000 members with an email open rate of 55.4%
Impressions: 3,100 visitors per month with event counts of about 7,400.
Frequency: Multiple posts throughout the year.
Space Available: No limit
INVESTMENT
$2,500 per article
The official ADHA podcast offers several sponsorship levels. As an official sponsor, you can own the content for an entire, ear-catching episode and be a featured guest, or go with announcer-read segments integrated into the episode to promote your product, service or event. New podcasts are released monthly.
STATISTICS
Audience: ADHA member and non-member audience
Average Downloads: 800+ per episode
Frequency: (1) episode per month; recorded for on-demand listening
Space Available: :30 announcer read OR full episode sponsorship
INVESTMENT
$2,000-$5,000
Promote your product or company on our brand-new, user-friendly ADHA.org website. Various website placement opportunities exist for your brand, from a dedicated landing page or home page carousel to various advertising units across this active site. Ads do not appear on CE or member login pages.
STATISTICS
Audience: Oral health professionals
Impressions: 25,000 users a month; 140,000 monthly impressions in the United States
Space Available: Various
INVESTMENT
Custom based on placement, duration and share of voice
For advertising details, pricing and to reserve your placement, contact Tim Waddill, ADHA Ad Sales, at [email protected] or (214) 396-6780.
Thursdays are for ADHA dedicated e-Blasts. You own 100% share of voice with this email dedicated to your content, deployed to an engaged RDH audience that looks to ADHA for the latest and greatest in the industry. Custom segmentation available by geographic or industry target groups.
STATISTICS
Audience: Up to 22,000 professional and student ADHA members
Open rate: 47.6%
Frequency: Twice a month on designated Thursdays
Space Available: 100% dedicated email; up to 500 words, three images, custom URLs (subject to ADHA approval)
INVESTMENT
1x Complimentary email per IRC company per year. Additional emails available at $3,000 per email.
For advertising details, pricing and to reserve your placement, contact Tim Waddill, ADHA Ad Sales, at [email protected] or (214) 396-6780.