Radio Media Tour

March 2004 Radio Media Tour/News Release Results—President Byrd

The 2004 national radio media tour, which included the distribution of a radio news release, featured ADHA’s tobacco cessation efforts and its Smoking Cessation Initiative “Ask. Advise. Refer.” President Tammi O. Byrd, RDH participated in 17 live interviews for the radio media tour. Following are the combined results of the radio media tour and the radio news release:

Total Broadcasts: 911
Est. Audience: 24,633,000
Est. Airtime Value: $57,173

Listen to Radio News Release (500k Windows Media file)