Introduction- 1

Advances in the health-care industry drive pharmaceutical companies to develop new medications to maintain and improve the health and quality of our lives. In recent years, the pharmaceutical industry has experienced tremendous growth in the discovery and launching of new products to consumers. This surge of new products has occurred partly because of an increased efficiency in the FDA approval process, and because of increased promotion and sales by drug manufacturers. An interesting trend has emerged alongside this increased productivity: advertising campaigns that directly market drugs to consumers (DTC).